Ground Operations: Ground intel service for accurate and impactful campaign.
Ground operations is the most crucial aspect of the election process and for managing a successful political campaign. At The Media Flair we have a dedicated expert team who carry our thorough ground research and analysis using advanced methodologies.
Our experienced team of campaign strategists will work closely with our client to develop a customized ground management plan for election ground operations. We will meticulously evaluate the political landscape, identify key areas of focus, and create a roadmap that aligns with the campaign goals and targets.
a. Survey and analysis
Random Sampling: It is one of the most used methods in ground operations . This survey method will be used to get as accurate data as possible. These reliable survey results of the public opinion will be used to enhance the credibility of polls, and Electoral polls will also be obtained.
b. Primary Data Collection
Key aspect of Ground Operations involves Primary Data Collection. The Media Flair utilizes advanced data collection techniques to gather valuable insights from the ground. Our expert data analysts will interpret this information, providing our client with actionable information that informs decision-making and also in optimizing campaign’s effectiveness. We will only interview micro influencer personalities of particular panchayats that would vary between 30-50 micro influencer personalities.
Ground Operations – Report Delivery
Our team will prepare in-depth reports from the data collected to understand the ground issues better and to adopt the stated concerns effectively in the campaign management plan.
1) Panchayat wise analytical report
2) Major Issues: identification of major issues in the Panchayat.
3) Detailed report on Panchayat wise break up of caste, religion and gender, etc.
4) Political Trend Analysis Report.
c. Speech writing
Our experienced writers will write well-crafted and compelling speeches for our clients. The speeches will be well-researched, and will provide voters with a clearer understanding of what the Candidate or the Party Stand for. The speeches will allow the candidate to set apart effectively from their opponents. The speeches will assist the Candidate to connect with voters, consequently, bringing trust and confidence in their leadership.
d. Door-to-Door campaign
We can help you in achieving your goal by providing the door-to-door campaign service. With door-to-door campaigns we can establish a positive image, his beliefs, and his vision for the constituency and constituents’ development. Phone/mobile no, correspondence address and email of the Head of the Family would be noted down to initiate communication in all forms possible.
Specially customized door-to-door surveys will be conducted to collect valid information of the voters, also to know voters’ mood and ensure the wide reach of the candidate. To get an overview of the sentiments of the voters as well as to ensure wider reach of the candidate. Party pamphlets will be distributed for promotion of the party or the candidate. Our Ground team will put up hoardings and banners on the required site.
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- Voter slip (parcha) Distribution: as part of door-to-door campaign, our ground team will also distribute voter slip as required.
- Apps installation: When the client has their own app, we will implement the installations of the mobile app as required by the client.
- WhatsApp group formation: via QR codes (WhatsApp responder QR code Scanning)
e. Door-to-Door Survey
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- Door-to-Door survey is a conventional and impactful key technique that has been used in almost every political campaign as well as in election ground operations. This technique is information driven and has been effective in reaching out to the voters.
- At The Media Flair, we use web-based networking methods, electronic media and door-to-door surveys in campaigns for our clients.
- During the campaign TMF will reach voters from diverse geographical backgrounds for the client.
- TMF conducts specially customized door-to-door surveys to collect valid information of the voters.
- To get an overview of the sentiments of the voters as well as to ensure wider reach of the candidate.
- Party pamphlets will be distributed for promotion of the client and his/her party.
- Our ground team will put up hoardings and banners on the sites wherever required.
f. Election campaign management
For ground operations to be impactful election campaign management is an essential step.
- Event Management
We offer event management services, at Panchayat, Vidhan Sabha and at Lok Sabha level. In event management we offer services as follows.
1. Vidhan Sabha wise event: Organization and management.
2. Lok Sabha wise event: Organization and management.
3. Panchayat Wise Event: Organization and management.
4. Block Wise Event: Organization and management.
5. Crowd Mobilization: Effective Organization is the key to crowd mobilization. Our team will effortlessly work towards building a relationship with the prominent influencers and communities through local level organization. To communicate the support the candidate requires in a constituency. And to turn potential voters into votes. As face-to-face conversations are the most effective form of voter contact, the TMF team in coordination with the client will undertake various such meetings at the grassroot.
a) As part of the political campaign TMF team in coordination with the client will undertake the concern of recruitment and training of volunteers at grassroot level.
b) Nukkad Natak: Organization of Nukkad Nataks at various public places to promote the narrative of the client.
c) Nukkad Meetings with community organizations.
d) Grassroot coalitions with community organizations; advocacy groups, labor unions, faith-based organizations.
6. Yatra organization
Yatra organization is an essential part of an election campaign. At The Media Flair we have a great team of managers and technical team to organize your yatra smoothly.
TMF will plan, schedule, conceptualize and implement a successful yatra for our client. We will also identify the prominent places in the constituency where yatra will take place for greater impact. We will focus on the target constituencies as per the client requirement.
a) LED Van Yatras: TMF offers LED Van Yatra organization service to the clients for effectively communicating the campaign message and making the impact on the voters.
· Audio/LED vans will be used to enhance mobility and visibility of the campaign message.
· The Vans will be used to showcase strength, values and narrative of the candidate.
· These vans will be used most prominently in the rural and remote areas that are lacking internet services.
b) Yatra: Yatras give political leaders an impactful opportunity to connect with common people and to get their political message out in the public. These yatras will draw a large crowd towards the client and will generate excitement for the candidate. TMF in coordination with the client and his/her team will organize yatras to communicate directly with the voters to get support.
c) Pada Yatra: We can organize pada yatras for our client or help our client in their pada yatra to make it more effective at the ground. Pada yatras can help build a new positive image for our client. With direct communication with voters and listening to their issues and concerns in the particular constituency or the area.
d) Marches: As per the client requirement, we can organize or help our client organize the marches on the issues and policies party/our client shows a concern on. Our team will proactively mobilize the people on the ground to participate in the marches.
e) Rallies: We have a team of experts on ground which is well connected with the locals. For the campaign we can organize various rallies for our clients.
1) Vehicle rally (Car and/or bike) route, drone shooting; identification of roads, lanes, markets, and largest food fall/stall areas to reach out to the local voters.
2) Our team will skillfully manage and organize the proper and strategic identification of the starting and ending point of the rally.
7. Booth Management
Our experienced strategists will work closely with the party to develop a customized Booth Management Plan. We take care of every aspect of booth management, including day-to-day ongoing operations. Our experienced team will coordinate logistics, handle booth strategy and branding, manage and train volunteers, and ensure smooth functioning throughout the campaign.
We will assist our client in recruiting dedicated volunteers, and providing comprehensive training programs. We will develop targeted voter outreach strategies to amplify the campaign’s narrative. We will implement effective and impactful strategies to maximize voter turnout.
a) Booth Committee formation and purification of existing voter database: TMF will form Booth Committee at every booth. This booth committee will consist of party workers and trained volunteers. Our team will purify the existing voter database; in the purification process we will segregate the list of existing voters, fake voters, duplicate voters, voters who have died but their names still are in the existing database, and from which voting booth they are registered.
b) Live ‘Poll Monitoring’ on polling day: On polling day our team of volunteers will be coordinating with party polling agents and will be stationed at our war room. War room consultants, volunteers, and tele callers will be in constant communication with the party polling agents to monitor the live voting, how many voting is completed and if any issues arise at the polling booth, our team will work on resolving them.
c) Cadre identification and training (booth wise): Development of individual cadre. Also, training will be given to our existing cadre to push the campaign narrative through their WhatsApp as well as social media platforms. They will be trained specifically for executing effective and result-oriented campaigns.
g. Political Sentiment Analysis and tracker
Any political candidate or leader needs to be aware about their public image and sentiments of the voters of their constituency. Political sentiment analysis here is key to predicting who voters are going to choose. Political sentiment analysis through social media is an effective way to measure and monitor public opinion. It also helps by providing insights into the basis and kind of image of politicians/ candidates among voters.
Political sentiment analysis conducted by political consultancy and political strategists can help political leaders as well as campaign improvement as per the insights received from the sentiment analysis.
The best way to predict political outcomes is through sentiment analysis. Sentiment analysis is the study of attitudes towards a particular topic. It can be conducted with various tools to analyses political sentiment on various social media platforms such as Facebook, Instagram, Twitter, etc. These can give an insight on voters’ thoughts/opinion about specific issues and can help predict the outcomes in politics.
Sentiment analysis can help in interpreting and determining attitudes and opinions expressed by voters. There is an increased demand for monitoring political sentiment through social media. If you want to stay on top of current political activities contact The Media Flair today for up to date and current political sentiment analysis services from our The Media Flair experts.
The Media Flair team uses this significant technique to understand general political sentiments of larger voter groups. This will be based on a thorough research and analysis of the last five (05) electoral data trends. All the social media platform insights and voters’ trends will be used for the political sentiment analysis.
For political sentiment analysis, our team will prepare a broad database of samples by sorting the collected voter data. The voters will be followed up regularly for feedback on the candidate. With the help of ground teams, IT technology, and Mobile apps, sentiments of the voters will be tracked and monitored. This will help in identifying key issues that are important to the public. Up-to-date reports on the sentiment of the voters will be shared with the client.