Political Advertising
In our Indian political setting political advertising having evolved from politicians visiting voters’ homes to extensive IT cells leveraging technology to magnify a political party’s message. Political advertising in one of the world’s largest democracies like India is foreseeable. The mediums of political advertising have changed over the years.
Regardless of party, political advertising play a huge role in every electoral campaign.
Political advertising in election campaigns involves using various media channels like print, television, digital, and outdoor advertising to promote the political party or the candidate, its core values, and narrative. Advertising can highlight the power of visual messaging to evoke emotions and influence elector.
During election time, Indian streets are filled with abundant banners of politicians promising a bright future for the country, political jingles booming through radios and loudspeakers, and political ads broadcasted across all social media platforms and television screens. Successful campaigns feature a blend of these common types of political campaign ads across various media platforms, from mailers to broadcasts, TV, social media, display, audio and more.
Political advertising conveys first-hand information like core values of the political leader, their information and introduction, what their narrative it, their policies and future political plans. These are conveyed with engaging as well as captivating advertising which can highly resonates with voters’ issues it will also stick positively in their minds.
Political advertising is crucial for electoral campaigns. It can greatly assist in mobilizing supporters and encouraging voter turnout during elections. Also, tailored advertising can target specific demographic groups more precisely to resonate with different segments of the electorate.
Political Advertising through right channels can reach out effectively to both rural and urban masses. At The Media Flair, we have a team of extremely organized, energetic team that has exceptional communication skills.
The Media Flair operates with a substantial advertising strategy in our political campaigns. Our strategists are well versed in the political campaign regulations and compliance. We have the relevant expertise, tech and data access needs to reach voters whether urban or rural areas.
Social media ads can target specific audiences based on demographics, interests, and behaviors. Similarly, for greater public awareness and outreach, outdoor and audio-visual advertising is equally effective for political marketing. We provide following advertising services as per the client requirement.
- Jingles (audio, video): With catchy tunes and lyrics, campaign jingles can bridge entertainment and politics together. It also leaves remarkable impressions among the voters.
- Narrative building videos: Narrative building videos forge a connection with voters. An impactful narrative video can transform the voters’ opinion. We provide a strategic and deliberate narrative building videos for our clients. The videos will be blend of emotional appeal, and a clear stance on core issues.
- Story telling videos: The best story telling videos create a profound impact on the voters it helps to create empathy, communicates values of the candidate. Most importantly, the art of storytelling in political campaigns can deeply connect with voters.
- Campaign song and video: Campaign songs and videos are used to appeal to voters as well as to create awareness of the particular campaign.
- Tricycle branding: It is a cost effective medium of advertising, popular in big cities as well as small town. Usually carried out in the crowded fields like healthcare, educations, retail, jewellers, restaurants hospitality etc.
- Canopy: A canopy tent or canopy stall is one of the widely implied promotional campaign tools to create a brand awareness amongst the public. Canopies are temporarily designed and eye-catching physical space, where people are informed about the candidate. Canopies are one of the most efficient aspects of promotional campaign strategy.
- Air balloon: Hot air ballon advertising is unconventional advertising methods used in the political advertising to promote the candidate. It is a new medium to attract voters’ attention.
- Bus wrapping with stickers / autos/ E-rickshaw: following all the regulations The Media Flair ground team in coordination with the party’s workers/volunteers will carry out the bus wrapping with stickers, as well as posting party’s stickers on autos, e-rikshaws.
- Newspaper inserts: Our ground team will coordinate with local newspaper distributers to insert the party pamphlets inside the newspapers, it will reach thousands of households.
- Wall paint [serial number wise (mapping)]: Strategic use of colors and eye-catching visual displays will be used to convey the political message and promotion of the candidate. This sort of visual communication is most effective in Indian setting. The wall paint will be used to appeal to the voters for the party candidate. These wall paints will also include party symbols, slogans and candidate’s images.
- Look walkers: It is unconventional form of outdoor advertising. Look walkers are usually person carrying billboards or walking billboards. The billboards display party slogans, messages. These look walkers will help create a high visibility of the candidate. The look walkers are attention-grabbing, cost-effective, and it has a localised impact.
Along with the political advertising using advanced methods and tools, The Media Flair will also proactively undertake the PR management of our client.
Public Relations (PR) in Political Campaigns
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Public relations
Public relations work together with advertising in political campaigns. How the public sees the political leader can have an effect on the outcome elections. Therefore, PR team in coordination with political leaders always ensure to demonstrate their best side and remain positively in the public eye. Public relations (PR) are a strategic communication process to build equally valuable bond of the political candidate with public.
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digital communication channels
With development of digital communication channels, political PR provides resourceful and tailored opportunities for political candidates to engage the public. The political PR team builds a community, respond to questions, and create a direct relationship of the candidate with voters. In this regard, carefully planning a social strategy is imperative. Political PR helps in gaining vital exposure and creates a positive image to political candidates.
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Political PR management
Political PR management consists of news management and media relations, as well as other crucial areas such as crisis communication, volunteer relations, management, and fundraising. PR team have responsibilities of organizing conferences, political debates, and other relevant events assigned by the political parties.
Role of Political PR team in political campaigns
Politicians are constantly in the spotlight and more susceptible to unforeseen emergencies. In addition to this risk, they are continually battling with the opposing party, who are constantly working to dig up some dirt. In these scenarios politicians always have to be on their toes to figure out the key concerns and to averse the damage.
In the above-mentioned scenarios, political PR play a key role in shaping and maintaining reputation of candidates and political parties. During political campaigns PR manager is responsible for handling their candidate’s public image.
In meticulously crafted political campaigns PR managers utilizes a range of communication strategies, from speeches and press releases to social media and advertisements to establish a favorable image in the eyes of the electorate.
Whether it’s highlighting a candidate’s strengths, policy initiatives, or emphasizing a party’s core values, political campaigns aim to gather support, gain trust, and influence public opinion. In an era where perception can significantly impact electoral outcomes, political PR campaigns serve as essentials tools for defining and solidifying the identity and reputation of candidates. Some of the key roles of PR managers are described below;
Media management
Political PR professionals cultivate relationships with media channels and journalists to ensure favorable coverage of their candidates. PR team handles the media in terms of arranging interviews of the candidates, pitching stories, also building and controlling a positive narrative of their candidate.
Press release, press conferences
An effective political public relations involve engaging journalists and news sources to cover topics of critical importance, such as holding special news conferences or creating press releases of the candidate. PR managers handles these events for their political candidates.
Strategic event management
Political PR managers and team devote a lot of time and effort to political events which support politicians’ exposure. PR team is responsible for planning, managing, and executing events such as party conventions, social media live streaming and meetings, fundraising, or community meetings etc. These events enhances the political candidate’s chances of community engagement.
Influencers marketing
Political PR team establishes relationships with local influencers to collaborate for the specific constituency. PR team in collaboration with local influencers work on creating a content for marketing and promotion of the political candidate. Endorsement of the candidate through local influencer marketing creates a trust amongst voters for the candidate. Incorporating local influencers into a political PR strategy is a powerful way to leverage the influencer’s reach in target demographics and communities.
The Media flair offers the best political advertising and political PR services. Contact us today to avail the services for your election campaign management.