Social Media management
In current times politics and social media have become inseparable, and for political campaigns social media management has become extremely crucial. With the rise of users, social media platforms such as Twitter, Facebook, and Instagram accessing political activities and latest news is just a tap away. Political Discourse happens mostly on social media platforms and over billions of users consume political news through social media.
Because of the importance of social media, political campaigns are mostly successful with the proper strategic management during elections. Social media gives a massive reach to its users. Therefore, political branding can be methodically undertaken on social media platforms. We at The Media Flair, understand this aspect of social media and our experienced social media managers execute a strategic social media management for our clients.
The Media Flair will strategically and proficiently utilize the social media platforms as a channel of communication to broadcast and promote political updates and campaign messages respectively. Also, to inform, mobilize and target voters. A campaign message and candidate’s narrative will be communicated effectively across all social media platforms. TMF will ensure that the branding for the profiles and pages of the candidate is consistent with the candidate’s narrative. These social media platforms will be used for direct interaction with voters, and announce relevant events of the party.
Our strategists ensure to double-check our sources with our expert researchers, analysis before making any social media posts.
YouTube management: YouTube is a great way to expand the network and grow an audience. For political campaigns to be effective we will utilize the YouTube platform to spread the campaign message for wider reach. Our social media managers and experts will handle and monitor the YouTube ads, YouTube New Channels, YouTube Political Channels. We will create a YouTube channel and post constant promotional videos, posts and updates of the political campaign.
WhatsApp channels: WhatsApp marketing is a game changer in political campaigns. It has become a powerful political tool with its wider user base. The real-time and personal nature of WhatsApp communication makes it an ideal platform for political campaigns aiming to connect with voters on a more intimate level. There are more beneficial aspects of WhatsApp channels and marketing for political campaigns; such as, direct voter engagement, Broadcast lists for mass outreach, visual appeal with multimedia, real-time updates and breaking news. The Media Flair we understand the WhatsApp is at the centre stage among all other social media platforms. Therefore, in all our campaigns we strategically create and manage WhatsApp channels for our clients. These channels are used to spread the positive narrative of our client through constant updates of the photos and videos, and important political updates.
Facebook Management: Facebook is used by millions of users in India. Facebook reach is wider, during the campaign, we will utilise Facebook to broadcast candidates’ narrative to the people, through posts and organising the Facebook live streams of the candidate. The live streaming helps in building a direct connection with voters. The Media Flair is expert in managing social media live streaming, we help our political clients in getting their message reach to the large number of voters.
Instagram Management : Instagram has emerged as one of the most used social media platforms. And instagram live stream is the feature that connects speakers directly with the voters. Political candidates then can speak to voters in their words and on their own terms. This is the most effective way of interacting directly with voters, where people can also communicate with the political candidates by raising the concerns in these social media live streaming.
Official Page Management: We have an experienced social media management team; the team will manage the official page of our client. The page will be monitored for an effective branding of the client. The team will create a polished and effective page for our client.
Fan page management: For effective political marketing, our team will create and proactively manage multiple fan page accounts, to promote our client.
Surrogate campaign page management: Our expert team will create multiple surrogate pages to boost the campaign of our client.
Social media events: For effective communication of the campaign and of the client, our social media management team will organize the various social media events for the client/candidate to connect with the larger pool of voters. Our team will also mobilize the audience/voters to attend the particular social media events.
Strategic Content Marketing: Content Marketing is essential for political campaigns; it involves engaging messages for clients. The effective content marketing incites and influences public opinion, and it can change the political campaign game. It also includes creating political marketing campaigns and advertisements. To propagate for our client, we will strategically create strong promotional content for the content marketing in favour of our client. TMF will publish insights, thoughts, and stories through creating blogs. We will write blog posts in support of our candidate, which will offer a wider range of calls to actions. These blogs will be used to push for the campaign of the client as well as to give regular updates to the voters.
Affiliated marketing: Along with strategic social media management, TMF utilizes affiliated forms of political marketing for positive branding of the clients; such as,
Video marketing: We will create customized promotional videos for our client; these effective videos will be used for marketing.
WhatsApp blasting/bombarding: The political narrative of the campaign will be constantly shared via WhatsApp. Constant updates and reminders will be continuously shared through WhatsApp forwards.
Photoshoot of the candidate: For the campaign we will arrange a customized professional photoshoot session of our client from a professional photographer for political branding.
Video shoot of the candidate: To enhance the effectiveness of the campaign TMF also manages arrangement of a customized and professional video shoot of our client.
Google advertisements: We will create custom google ads containing clear, concise, and relevant messages for the target audience. Our social media management team will create effective search advertisements, display advertisements and video advertisements on google for strategic digital marketing of the campaign.
Meme creation: Based on the current social media trends, our creative team will generate customised memes in favour of our clients. The memes will be trendy, relatable to larger voters, they will be current event references along with the pop culture references. These memes will be widely shared on all the social media platforms, comments and reach on these platforms will be proactively managed by our team. The memes will have social, political references that can be easily resonated with the target voters. Our creative team will regularly make different kinds of memes promoting the client.
Banner Meme: Meme banners will make the social media channels stand out with unique, eye-catching, and funny images.
Jingle meme: An engaging piece of music for promotion.
Video meme: An entertaining, humorous yet promotional video clip to engage the voters.
Image meme: Image memes are images containing ideas and concepts that are shared through social media. A humorous, sarcastic, trending image memes for the promotional purpose will be created by the team.
Text meme: A promotional content in the form of relatable and clever text memes will be shared across the social media platforms.
GIF meme: A GIF is a short and looping clip. An entertaining GIF meme will be created to elaborate a narrative, conveying a message with analogy, irony, and humor.
To leverage networks and to create a ripple effect on social media, ‘social media amplification strategy’ will be efficiently implemented. To appeal to a target audience, high-quality and engaging content will be created through campaign videos, infographics, or calls to action for a voter registration drive.
To increase reach and impact of a candidate’s social media content by sharing it through our followers’ networks to promote the candidate or the party. To promote the candidate, influencers in the community and industry will be used to spread the narrative.
The social media campaigns run 24/7. Our political strategists/political consultants in corporation with the client and his/her team consistently work towards creating innovative content. The Media Flair offers a wide range of services; such as political consultancy, campaign management, and strategic social media management. Get in touch today with The Media Flair to avail the best political consultancy services for guaranteed success.